MEET THE TEAM
We're Justine and Joseph, partners in business and in life. BUSINESSIS takes skills and experience built over our combined careers of more than 50 years and provides bespoke services to support your fledgling or progressive venture, your ambitious project or your personal brand positioning.
We work independently or together, on short term projects or longer lasting partnerships. We love to work with people who know their WHY, but we'll also help you find and illuminate it. Grounded in real life, you can expect an honest approach, elevating your authenticity, identifying your direction and supporting the journey.
To us BUSINESSIS means people, communication, integrity and courage. A conversation costs nothing so let's chat about what's fueling your next venture...
Get in touch with us today for a discovery conversation

MORE ABOUT JOSEPH
Joseph is a commercialisation and growth specialist with 30+ years’ experience in business ownership, governance and operations in both the public and private sectors.
Facilitating innovation and growth in some of New Zealand’s most successful companies, his specialist areas combine environmental and technology execution through focus on strategy/planning, entrepreneurial ecosystem development, commercialisation, high value manufacturing, and capital raising. He works to create ecosystem impact to support us all to become better ancestors.
Joseph is a member of the Institute of Directors and has recently handed over the reigns after a decade of being chairperson of BioGro Ltd, New Zealand’s leading organics certifier. He holds a Graduate Diploma in Economic Development (AUT), a BA in Economic History (VuW) and has been an Accredited Economic Developer since 2007
25 years business advice and support
20 years economic development experience
Business analysis and growth development expert
Strategic planning, management and business improvement
Research, development and innovation pathways
Leadership and stakeholder management experience
Investor relations, venture capital facilitator
Financial analysis and risk management
Government, public policy and public sector experience
Experienced business coach and mentor
Training Facilitator with Economic Development NZ (EDNZ)
Director and owner of Down the Road and BUSINESSIS Ltd
Member of:
MORE ABOUT JUSTINE
Combining more than 30 years’ experience as an entrepreneur, project manager, facilitator, relationship manager, and strategist Justine is a communications specialist with an intuitive approach.
Justine has founded numerous businesses across diverse industries of hospitality, tourism, apparel and business consultancy and understands the journey from start-up to business growth first-hand.
For the last decade Justine has focused on elevating the success and growth of businesses in Northland, developing the trust and confidence of a wide range of groups. Most recently Justine has channeled her love of local food and drink to a regional level, unravelling the challenges and complexities that exist within local food systems, Justine is committed to being a positive agent for progress across an industry that is so important to people and the environment.
20 years marketing and communications experience
15 years hospitality and event management experience
PRINCE2 Qualified, project management
Business strategy, process implementation and improvement
Change management and stakeholder engagement
Team building, people management and leadership
Community engagement and regional industry development
Logistics and operations management
Customer relationship, engagement and loyalty
Group facilitation, training material creation and tutoring
Not for profit sponsorship and fundraising strategies
Business ownership in consultancy, apparel and hospitality industries
2023 Top 50 Women in Food & Drink
Director and owner of Down the Road and BUSINESSIS Ltd
